It’s the old boring question, again and again.
What should I write about?
Coming up with genius content ideas that will eventually attract and convert your ideal customer is the first step of the content creation process and very often the hardest part.
Let’s be honest; you don’t want to waste your time and money for something that nobody gives a damn about, right?
In case blogging is not only a passion project for you, you are also probably keen to see some kind of return on investment for your effort. No matter if it’s…
- More traffic
- More social shares
- More leads, and eventually,
- More customers
How to Find your First Blog Post Ideas Worth Pursuing
1. Answer Quora Questions And Become An Expert In The Process
In case you don’t know Quora yet, you must have lived under a rock for some time (no offense). It is the biggest questions-and-answer site on the web. It is a half forum, half social network.
Quora is not only a great place to find answers to your burning questions, but also to position yourself as an expert.
Find a question that is trending or gets at least decent views. You will find the number in the right bottom corner together with the number of people who follow that question.
Write a blog post about the topic and republish parts or even your full article as an answer.
Pssst, don’t forget to include a link to your website 😉
2. Find Trends In Your Niche To Break The News
Depending on your niche, it might be interesting to see what is hot at the moment and create content around that.
Head over to “Google Trends” and see what the world is talking about.
At the time this article was written, Donald Trump is all over the place. If you can include “Donald Trump” into your headline, it is almost guaranteed to get clicks.
- How to Escape Donald Trump Using …
- The Donald Trump Guide to…
- What Donald Trump Can Teach You About…
But even if you want to create an “evergreen” content, you might want to check out if the interest in your topic is rising or declining.
3. Discover Other Content Formats And Turn It Into Yours
Many of these Podcasts don’t publish a detailed blog article about their episodes, but some give you some additional information in the show notes.
What a great opportunity for you to grab that information and turn it into a first class blog post.
Remember, you don’t need to reinvent the wheel, but please don’t just copy the content and give the original source some credits.
4. Use the Skyscraper Technique to Outperform Your Competition
As someone who is interested in content marketing, you might have heard about the “Skyscraper Technique” of Brian Dean. It’s a quite popular technique these days. Basically, because it works.
It pretty much goes like this:
- Find the Keywords you want to rank for which also get decent monthly search queries.
- Check the top 1-3 search results and see if the content is outdated or could be improved.
- Create 10x better content e.g. instead of 10 Ways To Do X… you create the 101 Ways To Do X… Or just go into more details as your competitor sites.
- Then go to all the pages that link to these blog posts as a reference and ask them to link to your page as it is more valuable to their readers.
The reason why it sounds like a lot of work is because it is a lot of work. So don’t use it for keywords that just get 100 search queries per month.
You can use a tool like KWfinder to find these SEO gold nuggets. This tool shows you not only how many people are looking for it on Google, but also how difficult it is to rank for these keywords.
5. Answer Your Subscriber’s Question to Lead Them Deeper Into The Sales Funnel
A very simple but straightforward method is to get into your customers and prospects’ mind by asking them what they want.
I know, a groundbreaking idea.
If they could tell you their biggest pain points and challenges in your market, you wouldn’t need to tap in the dark anymore and create the content they are craving for.
For this purpose, you can create a survey with SurveyMonkey, Google Forms, or Typeform, and then send an email to your email list. But…
There is one little problem.
Nobody likes surveys!
To overcome this barrier, you can make it part of a giveaway where you give away your product for free, expand the trial period, or give some swag.
Another way of doing it would be through polls on your website or even the SurveyBot to ask your customers inside of Facebook Messenger.
6. Outsource Your Content Marketing And See Your Traffic Growing
Man, that’s pretty time-consuming!
And you are right. But there is a solution for it too. Some people don’t want to deal with the additional work that comes with maintaining a blog.
That’s why God invented outsourcing.
At Growmodo, you get access to a network of high-quality writers and marketers that do everything for you.
- Research topic ideas that will attract your ideal customer and help you rank in search engines
- Study the topic to create expert content
- Craft a high-quality 1000+ words blog article
- Optimize the piece for SEO
- Include a free premium stock photo that matches your branding
Just compare the price for outsourcing your blogging to the time you would spend to get the same results.
7. Find Popular Content In Other Niches And Steel Creative Ideas
This tool can give you a very good look into your industry and lets you see what is currently hot.
However, you can also use it to find popular topics in other niches and create similar content for your market.
Unfortunately, the tool gives you only limited results in the free version, but it’s good enough for a starting point.
Another resource would be ContentIdeator by Contentforest.
Just see what works for you; if you create content on a regular basis, it’s worth it to invest some money in these kinds of tools.
8. Use Content Idea Generators
These days, there are more and more tools out there that help you come up with your first blog post ideas.
Even if some of these generated ideas don’t make sense at all, they can poke you in the right direction.
The only problem is that you still need to come up with the main keywords as a starting point.
For everyone who wants to come up with something more funny and engaging, try Portent’s content idea generator.
You will see results like:
- Why The World Would End With [Keyword]
- How [Keyword] Are Part Of A Vast Right Wing Conspiracy
- Why No One Talks About [Keyword] Anymore
9. Use One Of The Best Features on Twitter to Know What’s Hot
For most people, Twitter is a dying social network. User engagement is very low compared to other channels, and it’s mostly just overwhelming.
However, it is still a good indicator of what the world is talking about.
Just go to twitter.com/search and type in your keywords. You can even jump into conversations with potential customers.
Most people forget that social media gives you the opportunity to build relationships with everyone potentially.
When you catch a topic that gets a lot of attention, you probably found your next content marketing idea.
10. Interview Influencers To Leverage Their Audience
Not only a technique to build your network with great people, but also to reach more people in your industry,
Approach industry influencers and ask them to interview them.
You can build the topic around something that they are known for or about something they have achieved.
It even gives you the opportunity to create multiple pieces of content from one conversation. Video, Podcast, and a blog article.
Even though most people would say that interviews only work in video or audio format, Indiehackers.com is proof that blog interviews can turn into a great success story.
11. Use Topical Keyword Research To Leave Your Competition Behind
Unfortunately, there is only one big problem with that. Your competitors are using the same tool and come to the same conclusions as you.
Another problem with that approach is that you only see the results of the past, but user behavior is changing all the time, and consumed content is, these days, more influenced by social media than Google.
So instead of using an SEO tool, just start with a basic Google search and scroll to the bottom of the search results.
You will see alternative search queries and can discover variations of that keyword to play around with.
12. Find Bestsellers In The Amazon Kindle Store To Hack Popular Content
Amazon is the 3rd biggest search engine online and the biggest search engine for products.
Even if you’re not interested in becoming an author, it is a great resource to discover what people are interested in.
You can literally see what the world is reading.
Just head over to Amazon and check the bestseller list in your category.
Tip: Skip the bestseller list of paid books and go straight to the free section
When you find a Kindle eBook or book that would catch your audience’s attention, you can get a closer look at the table of content.
I hope these tips help you to generate better content ideas and convert more of your website visitors into leads and customers. The goal with all your marketing efforts is to create high-quality content on a consistent basis.
Nobody said something about perfection.
Please leave a comment below if you have any other ideas to generate new and relevant blog post ideas that attract your ideal customer.