The business world became a very competitive place.
Launching a startup is cheaper than ever before and new competitors are entering the marketplace every day.
Of course, many of them disappear after a couple of months, but some of them become a serious thread for even bigger organisations.
It’s the economic version of David vs. Goliath.
And as we love the underdogs, we want to help you find the right slingshot.
Why You Need The Top Growth Hacking Tools 2017
If you ask yourself, what’s growth hacking?
Consider marketing, mixed with a focus on one single goal – growth.
That hybrid results in growth hacking, where your competitors evaluate information to create strategies and tactics leveraged for growth.
To get a little bit more specific, it’s a mix of…
- Creative Marketing
- Data Analysis & Testing and
- Software engineering & Automation
In this article, we focus on the third circle and show you a list of growth hacking tools that your competitors might already use to steal your customers.
To stay on top of the game, you need to know what technology is available to leverage your marketing tactics and automate simple task so you can scale your growth process.
However, please keep in mind…
“Growth hacking is more of a mindset than a toolkit” – Aaron Ginn
No tool alone will ever erase the need to think and mastering the basics of marketing. Use software to serve your customer better, not to mass-spam people who don’t want to hear from you in the first place.
So let’s get started…
Content Explorer helps discover popular content on topics by searching social shares, backlinks
Want to know why your competition has such great headlines? They are probably using CoSchedule. This analyzes the headline they are thinking about using, and tells you whether it’s a winner or needs work.
This is a chrome extension that provides google keyword search volume, competition data
With Mention, you’ll find out what customers are saying about you and your competition all over the web. You’ll never have to wonder about your online reputation – everything is right here.
Why it’s useful?
Because you can jump into conversations when your prospects are willing to talk about your product.
This strategic tool helps create outlines based on target keywords and provides a competitive analysis to see how you’ll stand against the competition. It also helps in optimizing your content for the best results.
Because of the higher price, more an enterprise tool though.
Lead Generation Tools
Lead Quizzes generates leads based on quizzes. It uses social media, blogs, email campaigns or websites to engage audiences and gain insights.
Get specific with this tool to locate websites you are interested in based on the technologies they use. Filter this information based on popularity or language and you’ll have all the insider information you need to improve your strategies and the technology you use.
Leverage your existing content with a viral content promotion system.
ActiveCampaign is one of the best marketing automation tools out there. You’ll know when to send an email and who should get it, so you can send personalized messages on autopilot. It offers many features that you usually only get with enterprise software like Hubspot or Marketo, but for a fraction of the price.
Woopra enhances customer interaction with comprehensive customer profiles, real-time analytics and the ability to personalize your marketing messages. It also works with other apps and tools you already use to enhance your customer experiences and insights.
If you’re not a technical marketer, that might go a bit over your head. But what Segment does is capturing data from multiple platforms which can help you to get more data insights or to create a very targeted campaign.
Reach your customers with one powerful platform that automates your outreach. Schedule emails, meetings, perform surveys and polls, attach files and find out who is opening your emails and when.
Find out why your competition is doing so well with cold email outreach! Good Sales Emails shares examples of sales email sequences of other companies. I wouldn’t recommend copying them, but it can be a great inspiration for your next email template.
Hunter for Chrome takes your email marketing to the next level! Visit websites and locate email addresses for the domain, use LinkedIn to build leads and find email addresses from search pages. It can save you a lot of time and gives you access to pretty much everybody’s business email address.
Want to know when your prospects are most likely to open your email address, This email tool from Growbots will give you valuable insights
Looking for an authoritative voice to enhance your campaigns? Pitchbox helps find influencers, bloggers
Klear helps you reach the influencers you need to reach and grow your business. The platform allows you to search across platforms and countries, YouTube and blogs based on a category or a specific network.
Advertising Optimization Tools
This dashboard gives you an at-a-glance view of the campaigns you have launched, how much they have cost and your ROI. The platform is so intuitive you can track everything down to individual users and events.
Dux-Soup is the single best tool to get hundreds of contact requests on Linkedin every month. It visits all profiles of your search results so that they get a notification that you have visited their profile. Some of them will come to see who you are. Just make sure you have a premium account, otherwise, you are limited to your searches and profile visits.
Be smart when you use Instagram! This tool helps get followers, likes
Use Grouply to find prospects through Facebook groups. Locate the group your prospects are most likely a member of and start exporting their name and company. This information is enough to get their email addresses through other tools like Toofr so you can reach out to them or use the data for marketing purposes.
Enhance your engagement level with YouTube. This tool lets you bulk processing your cards across videos, increases views all over the world with the auto-translator, provides
AdParlor helps mockup ads so you will see what they will look like on platforms like Facebook, Instagram, Pinterest
Type In a specific keyword and it will return 30 of the most popular hashtags that you can use for your images on Instagram. A very useful tool to determine whether or not the hashtags being used are active and relevant. Just copy and paste the hashtags to your notes on your phone so you have them on hand when you post an image the next time.
Do your page shares look crappy when you post on Facebook? No wonder that you get no social media traffic. This tool helps you solve this problem within minutes by showing you in advance how it will appear so you can make it pretty.
Customer Insights Tools
Hotjar gives you all the customer insights in one place. Using their heatmaps, you can easily visualize customer behavior, understanding their wants and needs. See what your users see and identify the issues they may encounter to improve retention and the consumer experience.
Use artificial intelligence and Google Analytics to gain insight
If you have multiple projects going on, you can view them all from this tool. Track your competitors, analyze the market, measure your social profiles and get alerts when things have changed. It saves time, and gives data for Instagram, LinkedIn, Google Analytics, Twitter, Facebook, Medium, Google+, YouTube, Pinterest and more.
Change your lurkers into customers! Track who’s on your website, what’s being said on social platforms, and who opens your emails. It helps you to react to signals of intent and close more deals.
Growth Idea Tools
Zest helps marketers find content that is relevant to attract and engage audiences. A powerful content-sharing platform with only the best marketing content and growth ideas. You can filter the content based on your biggest marketing challenges, so you can learn from other experts how to solve them.
GrowthHackers is the go-to community for every growth marketer. It’s very likely that you are familiar with the community or already active. But did you know that you can also use it to save growth ideas with just a click of a button?
Subscribe to the GrowthBot via Facebook Messanger and you can get valuable marketing insights within seconds.This tool connects you to various marketing systems and databases to answer your questions. Don’t know what that means? Just subscribe and you will see what I mean. It’s free.
Growth Process Management Tools
Why using Google sheets if you can use Pipefy? This tool supports process management with a number of features and resources to make things easier and enhance productivity. It can make it easier to execute your growth ideas in your team by keeping the overview of what’s going on.
View your goals on one big board and prioritize things as they should be. Your strategy begins with a growth map that encompasses everything going on as it relates to a specific project. Using this tool, you will be able to align the goals of the company with the goals of the people who work for you. As you go through the board, you’ll begin to see who or what adds value, and who doesn’t.
The overall purpose of these growth hacking tools is to encourage and accelerate growth for your business. Used wisely, you can see great gains and ROI.
Learning how to use these tools to your advantage might take you some time but it’s essential for every growth marketer. Take the time to determine which of these tools will work best for you and your startup. There’s a tool in every category that should appeal to your specific circumstances.
Time to get busy.
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