And you might think:
“Re-launch? I was not even aware that you launched the first time!”…
Never mind…It’s gone now anyway 😉
Either way, I’d like to share a little bit of our story with you so you can understand why we pivoted our business model and what we do differently now.
It might give you inspiration or helps you in case you are thinking about a change in direction too.
The fairy tale of the perfect startup launch
So let’s start again.
After years of working on various side projects and marketing campaigns for clients, we decided to build a real online business 😅.
So in 2016, we launched a small site called Growmodo.com which offered startups and small business owners the opportunity to hire marketers for specific tasks (or gigs).
All the marketing experts in our network were remote freelancers or specialised agencies that completed the jobs for our customers behind the Growmodo brand.
And it all started out well…
While still in the process of developing the platform we won multiple business contests.
So we got a boost in website traffic and our first customers were flying in…
To make a long story short, after almost 2 years we learned a lot about the industry, our ideal customer and ourselves.
Eventually, we confronted ourselves with questions that made us think.
- If we would start today, what kind of business would we want to build?
- What are our core values and are we currently really aligned with them?
- Is our company Humanity-Plus or Humanity-Minus? In other words, is our company good for the world?
- What would we work on if our financial needs were already taking care of?
So we decided to start again from scratch…
Welcome to the NEW Growmodo
Growmodo is a marketing concierge service that lets small business owners get access to top creative talent on-demand.
For a simple flat price, you can request unlimited graphic design, technical website and on-page marketing tasks.
Get everything done in 3 simple steps:
What Tasks Can You Request
If you don’t know what you should do next in your marketing, don’t worry, you will have your dedicated account manager on your hand to guide you through your design and website optimisations.
How we want to build a GOOD company
That’s why we are turning Growmodo into a social enterprise.
From every payment, we give away 10% to TechnoServe, a non-profit organisation that supports people in the developing world with business education so they can build their own profitable micro-business and help their families get out of poverty.