Are you still looking for the best marketing tools and services that can help you automate and scale your business?
No matter what industry you are in, business became significantly more digital in the last years.
Everybody from your hairdresser to your grandma has heard about digital marketing and the market is crowded as ****.
As a result more and more marketing SaaS products entered the marketplace and continue to do so.
One in five marketing organizations is increasing its spending on marketing technology in 2020
According to a survey from BDO.
In 2019, there are over 7000 marketing tools to choose from which all promise make your marketing more effective.
Unfortunately, a Google search of the best tools and services that help you automate your business will end up with thousands of list posts.
Most of them will suggest the same kind of tools again and again.
Yes, I know this article is also a list post, but stay with me for a second. 😉
In this article, we want to showcase the marketing tools and services that you might not familiar with.
Scaling your business can be overwhelming when you attempt to do everything by yourself.
You need to focus on what you do well.
Traditionally, the way to do this is to delegate tasks to staff, professionals, and outsourcing.
But today, we have additional options, specifically to automate your business with marketing tools and companies that offer automated marketing services.
Using the right technology and specialized service provider can help you streamline your marketing processes, and eventually, you grow faster.
Best 35+ Marketing Tools & Services That Can Give You a Competitive Edge
Here are the top marketing tools and marketing services that make it possible for you to set things in motion and keep them in action.
The Ultimate Marketing
Kickstart 2020, with a rock-solid growth marketing plan that helps your whole team
No matter what business you’re in, advertising is critical to your branding and outreach efforts. Here are three powerful tools to extend your capabilities.
1. Captain Growth
Captain Growth is an advertising tool that connects with your Facebook Ads and Google Adwords account and gives you tips and suggestions to get more out of your campaigns.
The suggestions are based on AI.
We used it for Growmodo’s FB campaigns, and it helped us to detect underperforming ad sets easier.
Revealbot lets you automate your advertisement management strategies for Google Ads and Facebook in a single easy to use and user-friendly interface.
Complete with a free two-week trial and their ready-to-roll demo, Revealbot makes it easy to try their automation service, optimize it for your unique advertising needs, and transform the way you do online outreach.
This automated marketing service lets you finally get the most out of your Google, Microsoft, and Facebook ads.
Especially when you run multiple campaigns for one or more brands, Adzooma seems to be a useful tool.
It also lets you generate reports and automate routine tasks.
Many people think of factory robots when they think of automation.
But there are terrific tools out there that can help you automate processes that you might not have even realized could be automated.
Imagine the power of massively user-friendly, easy to use data extraction and automation right at your fingertips.
That’s what you get with Phantombuster, the utility that lets you set up chains of automated actions, extract data, and generate leads faster than ever.
- Like tweets on twitter
- Export Google Maps search results
- Find Linkedin profile from a list of email addresses
- and much more.
Browsing through their automation store will surely kick off your creativity.
Parabola is another automation tool that helps you connect your marketing tasks and completes recurring tasks for you.
It uses a visual flowchart to create and manage recipes, which makes it super easy to set up automation.
You can clean and process data, build CRM workflows, automate e-commerce, send timely metrics reports, and much more.
It’s like the Swiss Army knife for busy entrepreneurs.
If you’re an Apple user and love to save time, then this app is for you.
Why do you want to automate marketing tasks when you can put your personal tasks on autopilot too?
Now, you can take all the best functions of your favorite apps and cram them into one easy to use streamlined interface.
Workflow.is is the app for work and play that lets you run workflows in the background without moving a finger.
You’ve heard it over and over- content is king.
But developing high quality, SEO driven content that delivers value to your audience is easier said than done. Here are some tools that can change that.
Are you a blogger, but have precious little time to keep up with it?
Do you need to constantly write and update your blog and blog entries every day?
With Matcha, you can publish new articles draw more user traffic, and grow your email list easily and quickly.
It streamlines the content marketing process for you and can save you a lot of time.
Content is king. You’ve heard it a million times, and you hear it again because it’s more accurate than ever.
But how much time do you have to produce content when you are servicing accounts, managing employees, and monitoring your bottom line? Not much.
That’s why services like ContentFly are excellent to streamline your content creation.
9. Perfect Tense
You might be not a word wizard yourself, but hiring one is not an option either.
Luckily, technology is already pretty good at detecting grammar and spelling errors for you.
Tools like Perfect Tense and Grammarly help you proofread your website content on the go and save you hours in the process.
Descript is an excellent tool for everybody who wants to save time creating and editing a podcast.
But this is not only a great tool for podcasters.
If you write every day, you might notice something about your fingers. They hurt.
Now, with Descript, you can transcribe, record, edit, mix, revise, and rewrite as quickly as you think up new ideas.
It even has an “um” detection, search, and a whole slew of other features that are going to blow your mind.
It’s worth checking out.
Today, much of online marketing is about creating high-quality content.
But, if no one sees this content- it might as well not exist. Here are three cool utilities that can help bring much-needed traffic to your online content.
QuuuPromote is a platform that connects content creators with people who want to share high-quality content on their social media channels.
Who can blame them? It is pretty hard to keep up with Gary Vee and post 100 posts per day!
With QuuPromote, you can promote your content through hundreds of legit social media channels and post other people’s content if you want to.
However, they don’t accept every piece of content, so you need to make sure that it well-written.
Do you work with a team of writers, researchers, and editors to turn out high-quality articles every week?
How much faster could you turn out content if your communication were instantaneous? A lot, right?
With StoryChief, you get interactive collaboration on the fly, in real-time. When you finish creating your content, you can publish it on multiple channels with a single click.
I especially like that it shows you the ROI of each content piece.
13. Content Wonk
Driving quality traffic to your content can be quite expensive through traditional PPC campaigns.
But if you already spend hours or hundreds of dollars creating your content, you shouldn’t just leave it on your blog where most people will never read it.
On the other hand, sharing it once on your company’s Facebook page won’t move the needle either.
Content Wonk is a content promotion service that applies the same strategies top content marketers use to get your quality content in front of the right people.
The term Conversational Marketing was popularized by Drift and describes a feedback-oriented marketing approach. The goal is to engage your prospects in conversations instead of just asking them to sign up or fill out a contact form.
In the last year, countless players entered the market, but most of them can get pretty expensive over time.
People are talking (and sometimes complaining) about your company online.
Unfortunately, it is pretty much impossible to pick up on these conversations on Reddit, Twitter, and co.
Notify fixes this problem and sends you a message into your preferred slack channel every time someone mentions your brand or your keywords.
You can then engage with them and promote your content.
Do you want to feel like a boss with a personal assistant, without the need to hire someone?
Amy is happy to take that job.
X.ai takes over your email conversation and schedules an appointment with your business contacts for you.
Just tell Amy to reach out and CC her to the email.
She knows your calendar and sets up a meeting in no time.
The other person will not even notice that she writes with an AI.
16. Mobile Monkey
Messenger apps are usually the most used apps on our phone and also get most of our attention.
It also allows you to run Facebooks Ads and build up your messenger subscriber list, which will enable you to send broadcast messages to them afterward.
Visual content is crucial these days.
The truth is, people, judge books by their covers, and design is critical to build a brand, get engagement, and keep people on your sites.
Likely, you don’t need to spend hours trying to figure out photoshop anymore.
These tools and services can save you hours every week.
Consistency is vital when you want to build a brand that people recognize and love.
However, developing multiple Ad banner variations and social media posts can take ages.
With RelyThat, you can fast-track this process with automated adjustments and design options for each channel.
It manages all your brand assets and even helps you with your headline ideas.
If you ever launched a website in your life, you realize something very quickly.
This was not the end of your web design project, but the beginning.
As a growth-driven entrepreneur and marketers, you always have some ideas on how you can optimize and improve your landing pages.
And if they look pretty enough, there is definitely a tech challenge that you keep postponing because you don’t know what to do.
Growmodo is a monthly web design flat-rate service that gives you access to a team of professional web designers, developers, and marketers.
19. Design Pickle
Design Pickle is a graphic design alternative to Growmodo.
They focus on creating any graphic design that you need for digital or print.
You get your dedicated designer for a flat monthly rate and can ask for all the designs you need.
The more your business grows, the harder it can be to do effective email marketing.
This is one area where automated marketing tools are an absolute necessity.
20. Right Inbox
If you use Gmail for work, a tool like Right Inbox is an absolute must-have.
This inbox add-on makes it super simple to
- Send emails later
- Access templates with just one click
- Send out email sequences to people who don’t reply
- Set reminders to follow-up and
- Add personal notes to your email that nobody can see except you.
For anyone who does outreach for sales and marketing, this email marketing tool can not only save you time but also increase your reply rate.
Finding someone’s email address can take a long time if you don’t have the right tools on hand.
FindThatLead can get you a list of verified email addresses from your ideal customer every month.
You can quickly bulk upload a list of company website domains or social profile URLs, and they will find that lead for you.
As simple as that.
This free email marketing resource is absolute gold if you have no idea how to write high-converting email sequences.
It was developed by Bryan Harris from GrowthTools.com (formerly Videofruit), where you also find other amazing free marketing tools.
DripScripts gives you a plug-and-play solution to write sales and marketing emails fast, using proven formulas.
The Ultimate Marketing
Kickstart 2020, with a rock-solid growth marketing plan that helps your whole team
If you don’t know what’s working, you can’t turn the dial up on the things you’re doing well- and if you don’t know what’s not working… well, that’s a problem.
That’s where these marketing metrics tools can make all the difference.
You can’t improve what you don’t measure.
However, not everybody is a data scientist at heart.
SunriseKPI sends you an email every morning, showing you where you’re doing well and in what areas you’re getting off track.
Are you struggling to keep an overview of all your marketing campaign metrics?
You are probably ruining ads on multiple places and post organic content on social media.
Knowing what works and how profitable your ads are, is crucial because losing track of your metrics can make you lose thousands of dollars.
SuperMetrics is the ultimate automation tool for your PPC, SEO, social, and web metrics.
It allows you to build custom dashboards in Google Sheets, Excel, or Google Data Studio.
These kinds of metrics tools are not cheap, but if you spend a lot of marketing, you need to make sure that your money is well spent.
Public relations is an indispensable part of your branding efforts.
PR consists of news stories, organic responses from your audience, and your company’s interactions with people.
The following marketing tools can help you do more outreach- and to do it better.
25. Press Hunt
Finding journalists and reaching out to them is not only time-consuming, but it also can be pretty frustrating.
- First, you need to find journalists that already wrote about similar topics.
- Then you have to find their email address and
- You have to craft a convincing email pitch to motivate them to write about your story.
Press Hunt takes away that pain by giving you access to a database of over 550,000 journalists and 200,000 podcasters and then managing the outreach for you.
I came across Respona by reading an ebook about the growth journey of Visme.
Their Director Marketing Farzad Rashidi executed a content marketing strategy that helped the business to acquire 4 million users in a few years.
In the process, the team developed its own PR outreach tool that helped them find great articles and reach out to the authors.
Almost on autopilot.
Respona is a collection of multiple tools that would usually cost you more if you get them individually.
There’s no better advertisement than a high-quality referral from a trusted and qualified source. These marketing tools and services can help you put your referral marketing efforts on overdrive.
GrowSurf makes it easy to launch your new website with a bang or leverage your existing audience.
With just two lines of code, you can kickstart your referral program and decide how to reward your advocates.
I also like that they offer a concierge service in their annual premium plans and help you with the setup and management of your program.
We all know we should ask for testimonials and referrals more often.
However, most entrepreneurs and salespeople feel awkward asking for it or just forget about it.
Luego solves this problem by automating the process and let’s ask for customer testimonials on autopilot.
The #1 metric for any growth-driven organization is the number of sales.
These marketing tools will help turn more prospects into paying customers.
Targeted more towards freelancers and small agencies, Bonsai helps you get paid faster.
Invoicing your customers, writing contracts, and then chasing your money is usually a pain in the bud.
Especially when you’re more of the creative type.
You probably log into your Google Analytics account every day to see how many people visited your site.
Unfortunately, you just get a blind number that doesn’t tell you anything who of them might be a potential customer.
Leadworx shines a light on your website visitors and identifies the companies and decision-makers behind your website visits.
After that, you can automatically…
- Add these contacts to your CRM
- Send them drip campaigns
- Connect with them on Linkedin
- Retarget them with display ads or
- Personalize your website.
This is a great way how to increase your website conversions, even if you have low traffic but a high CLTV.
Every salesperson knows that they usually spend only a short period of their working time selling and building relationships with potential clients.
Studies showed that they only spend 32.5% of their time selling.
CompanyHub wants to change this and helps salespeople to automate tedious and repetitive tasks.
According to Forbes, the SEO industry is still growing, and companies will spend $80 Billion in SEO services by 2020 in the US alone.
But ranking higher on Google and beating your competition is almost impossible without the use of some marketing tech.
Here are a few tools that you might haven’t heard about.
The problem with most SEO tools is that you still need to know how to use them, make sense of the data you get and take action on them.
Just to know that a keyword might be easy to rank for is not enough. You need to know how to optimize your content and build links to it.
Zag.ai doesn’t only give you the software to do it yourself but also offers a service that helps you to put your content strategy on autopilot.
The cornerstone of every SEO strategy is link building.
Unfortunately, this is also the most time-consuming and challenging part.
Dibz helps you find and evaluate link building opportunities so you can focus on the ones with the most significant growth potential.
Not only the popularity of the second biggest search engine, ‘YouTube’ makes video one of the key marketing strategies in the next years.
Also, Google started to prefer web pages that include videos.
However, not everybody is a born movie star and great in front of the camera.
Luckily, there is a service for that.
HothVideo creates stunning SEO-optimized videos for you and your brand.
In 2018, most people spent 144 minutes per day on social media.
And that number only seemed to increase since then.
Therefore, there is no doubt that most businesses would benefit immensely from a more prominent social media presence.
Unfortunately, managing and growing your social accounts is extremely time-intensive without any guarantee for success.
If you agree, then these social media marketing tools can be a game-changer for you.
There are many Instagram automation bots that spam strangers with weird comments and spammy image likes.
Out of all these tools, Kista is one of the most established providers with a professional approach to grow your Instagram channel over time.
Linkedin is definitely one of the most promising social networks for 2020 and beyond.
After the acquisition by Microsoft, Linkedin became more social and benefited content creators with audience reach that they haven’t seen on other social networks for a very long time.
As the #1 network for professionals and business leaders, it also gives you a massive opportunity to connect with your target customer.
But manually sending out contact requests can take away a big chunk of your working day.
Marketing tools like ProspectIn allow you to grow your professional network on autopilot.
What Kicksta is for Instagram is Lempod for Linkedin.
This smart tool helps you like and get likes from fellow Linkedin contacts.
It is different than an Instagram bot, though, because it lets you create or join groups (pods) of people who share similar quality content.
Once you or someone in your pod posts on Linkedin, Lempod automatically likes and comments on these posts on behalf of the other people in the pod.
Of course, you can customize the settings, so you don’t comment on something inappropriate.
Which Marketing Tools & Services Will Help You Scale Your Business in 2020?
The number of marketing tools and services that you find online can be overwhelming.
Which one you choose has a lot to do with your marketing strategy, business model, marketing budget, and personal preferences.
As a general rule, I would suggest you should only spend money when it helps you grow your business in the short or long-term.
In this regard, it is the same as your advertising spent. Don’t spend money on ads that don’t give you a positive ROI.
I hope this article is valuable to you and could introduce you to some great marketing tools and services that can make your business and life more manageable.
Please comment below or reach out with any additional suggestions that we haven’t mentioned here.