Feeling limited by your current talent pool can be frustrating when you need to create a website that truly reflects your brand and meets the needs of your users.
Many businesses struggle with scaling design resources. Your web design needs may fluctuate, and hiring or firing in-house staff can be both inflexible and expensive.
Outsourcing allows you to tap into a pool of specialized talent that may not be available in-house. Plus, outsourcing offers flexibility in adjusting resources based on project needs, allowing you to scale up or down quickly.
This article discusses which businesses should and shouldn’t outsource web design. It also covers key factors when collaborating with a web design agency.
Our no-nonsense standpoint on web design outsourcing
You may have come across other articles on web design outsourcing. Most of them claim to cover everything and promise big results, but they often overlook the fundamentals that truly matter.
So, what makes this guide different? While many guides are about making your website visually appealing, we're discussing the nitty-gritty. Whether you're running an online store, a personal blog, or something in between, our focus is creating a website that doesn't just sit there — it works for you and your goals.
Then, many believe it’s all about the tech. Technology is important, no denying that. But here's the deal: people often overlook the human side of things. Our guide takes you through both the techy bits and the human touch of outsourcing, ensuring you get the whole picture.
For example, one great benefit that Growmodo offers is having a dedicated project manager assigned to your project who ensures a customized approach. That way, you don’t spend time chasing all the people involved in your project, but the project manager handles all the communication, simplifying the whole process for you.
We're not just going to tell you why outsourcing your web design is good. We'll make it easy by breaking the process into simple steps. We'll also discuss what to look for when choosing an outsourcing provider, so it's not confusing. Ultimately, with our straightforward approach, you won't feel stressed about web design outsourcing.
Top 3 benefits of outsourcing your web design
- Expertise and specialization: Web development companies often have a team of specialists with diverse skills, including graphic design, coding, user experience design, and SEO. This collective expertise can lead to a more polished final product compared to relying on a single in-house designer.
- Scalability: Outsourcing provides flexibility in scaling your web design resources based on your project needs. If you have a one-time project or periodic design needs, you can easily adjust the level of outsourcing without the long-term commitment of hiring full-time employees.
- Cost savings: Outsourcing web design work can be more cost-effective than hiring an in-house team. In many cases, outsourcing allows you to access a pool of skilled professionals at a lower cost than maintaining a full-time staff with salaries.
9 key considerations when outsourcing web design
When looking at a possible service provider to collaborate, it might seem a bit tricky. Here are nine factors to check out while you're deciding.
Consideration 1: Portfolio and previous work
When reviewing the portfolio, look for diversity in projects. If you're, for example, an eCommerce business, ensure they have experience building e-commerce websites. Check for specific features you want on your site and see if they've implemented similar functionalities in their previous work. Ask them if they've dealt with projects of your size and complexity.
Consideration 2: Reputation and reviews
Go to the online platforms you know, like TrustPilot, and check what others are saying about the outsourcing service. Pay attention to patterns in feedback. If communication issues or missed deadlines are consistently mentioned, it might be a red flag.
Consideration 3: Industry experience
Ask the outsourcing provider if they have experience working with businesses in your industry. Inquire about the specific challenges they've faced and how they tackled them. A provider with industry experience is more likely to understand the unique needs and challenges of the business, potentially leading to a more efficient collaboration.
Consideration 4: Project management process
Ask about the outsourcing provider's project management process. Some companies use popular project management tools like Asana or Trello, which can be a huge advantage due to their simple user interface.
But some companies handle task management through their own custom software. If the provider uses their own software, ensure they provide sufficient training and support to minimize any learning curve.
Consideration 5: Cost
Another important consideration is the cost. Carefully review the pricing structure of the service provider. Some offer monthly plans, some don’t. Monthly plans give you flexibility and allow you to assess the service's value continuously. Some providers, however, only offer annual payments which is a massive financial burden.
If possible, negotiate for a trial period or a more flexible payment arrangement to secure your financial interests, especially if you have concerns about the quality of service.
Consideration 6: Turnaround times
You want your projects to be handled as soon as possible, right? That’s why you need to understand the turnaround times offered by the outsourcing provider. Some providers promise quick results within 2-4 days, while others may offer an even faster 24 or 36-hour turnaround. If rapid delivery is important, consider this aspect during your decision-making. That said, make sure that the focus on speed doesn't compromise the quality of the results.
Consideration 7: Intellectual property rights
Considerations around intellectual property rights are often neglected, but we recommend that you assess the intellectual property rights policy of the web development outsourcing provider. Some providers deliver source files without imposing restrictions on intellectual property, while others may have specific terms. So, make sure that the provider's policy aligns with your needs, especially if you need full ownership of the developed assets.
Consideration 8: Flexibility for changes
Some web development agencies offer unlimited rounds of changes or revisions, but it's important to ask about the specifics. See if there are any daily limits on the "unlimited" changes and ensure that the process is manageable. This clarity will avoid any potential misunderstandings during the development process.
Consideration 9: Cancellation policies
It’s very likely that you may want to cancel your contract at one point, and separate your ways with the service provider. Make sure you review the cancellation policies of the outsourcing provider. Some may require advance notice, while others offer more flexible cancellation terms. Be aware of any specific conditions, like cancellation deadlines or penalties.
Who shouldn't outsource web design?
- Organizations with in-house technical expertise: Some organizations have a skilled in-house team capable of handling web development tasks, so outsourcing may be unnecessary for such organizations.
- Organizations with complex content update needs: Businesses requiring daily and intricate content updates may benefit from an in-house team that can quickly adapt to changing requirements as they arise, rather than outsourcing to a third party.
- Businesses with a dedicated web development department: Enterprises with an established web development department may find it more practical to leverage their in-house expertise.
- Government agencies with stringent compliance requirements: Government agencies dealing with sensitive information and strict compliance standards may find it more secure to keep web development in-house.
Who should outsource web design?
- Startups needing rapid deployment: Startups aiming for a quick online presence and lacking an established in-house team should opt for outsourcing.
- Creative agencies with high-volume workload: Creative agencies often face fluctuating workloads and tight project deadlines. So, outsourcing web development would allow them to scale resources as needed, without overburdening their in-house teams.
- Companies with specialized design needs: Businesses requiring complex design elements or advanced technical features may find outsourcing more beneficial.
- eCommerce Businesses requiring advanced functionality: eCommerce business owners with complex requirements, such as intricate payment systems and seamless user experiences, may find outsourcing more helpful.
- Marketing teams with automation requirements: Outsourcing web development can ensure a smoother integration for marketing teams heavily reliant on automation tools.
- Projects with tight deadlines: Development projects with tight deadlines or short-term goals may benefit from the speed of outsourcing. External agencies like Growmodo can allocate a team of web developers to meet project timelines and provide a quick turnaround.
- Teams looking for website localization services: Marketing teams with a global audience may outsource website development for website localization. This involves adapting content, design, and functionality to cater to different languages.
- Companies with limited or no internal IT infrastructure: Organizations with limited internal IT infrastructure may find it more practical to outsource web design. This allows them to leverage external resources for maintenance and security, ensuring a reliable web presence without the need for extensive in-house technical support.
How much does it cost to outsource web design?
Many elements impact the cost of outsourcing web design. For example, the cost for a straightforward website, like one for a small business or personal blog, usually starts from $600. This variation depends on the complexity of the design and the expertise of the web designer you choose.
If you want to set up an online store with features like shopping carts and payment gateways, the outsourcing cost can fall between $4000 and $10000. Again, the specific functionalities you want will surely influence the overall price.
If you're on a tight budget, you can explore DIY website builders like Wix or Squarespace. These platforms offer more budget-friendly options, with plans typically ranging from $10 to $30 per month.
But keep in mind that DIY websites, like those created with builders like Wix or Squarespace, offer templates that are easy to use. But you might find it difficult to make extensive changes beyond what the template allows. This means your website may look similar to others using the same template. Plus, as your needs grow, DIY websites can become limiting. They might not easily accommodate advanced features. So, if you plan to expand or add complex functionalities, a DIY solution might not be the most flexible option.
Outsource your web design with Growmodo today
Growmodo is a design and web development subscription service catering to the needs of creative agencies, marketing teams, and scale-ups. We provide on-demand access to a team of designers and web developers, so it becomes much easier for you to get high-quality help for your creative and technical projects whenever you need it.
When you sign up for Growmodo, you simply pay a monthly fee with no commitment to long-term contracts, and you can cancel or upgrade your subscription whenever it suits your needs. Such flexibility ensures that you have complete control over your subscription based on what works best for you at any given time.
Book a call with Growmodo to learn how we provide reliable and high-quality solutions for your design and web development needs.