Outsourcing Front End Web Development: Why & How it's Done

Outsourcing Front End Web Development: Why & How it's Done

First Impressions matter, and to make the best first impression, your website needs to be both visually appealing and user-friendly. That’s where front-end development comes in. 

However, having an in-house team of developers can be quite expensive. Finding quality developers is hard, and onboarding can take a while. 

That’s why many successful businesses today choose to outsource their front-end development. 

To simplify this process, we created a guide that answers all the important questions about why you should outsource, how to do it, and what budget to consider. 

Here's what you need to know about front-end development before you outsource

Outsourcing can be a valuable strategy, but careful planning and due diligence are crucial for a smooth and positive experience.


Understanding core technologies like HTML, CSS, and JavaScript is important. While you don't need to code yourself, basic knowledge helps communicate effectively and assess proposals.

Before you start, clearly define your project's features, functionalities, target audience, and desired user experience. The more detailed your brief, the easier it is to find the right partner and avoid misunderstandings. Specify the technologies, frameworks, and libraries you need the developer to be proficient in. Align these with your project's specific demands.

Communication & collaboration

Establish clear communication channels and expectations from the outset. Define preferred methods (email, calls, video conferencing) and response times. Be mindful of potential cultural differences, communication styles, and time zones. Schedule meetings/calls at convenient times for both parties.

Maintain regular communication throughout the project. Set up progress reports, review meetings, and feedback loops to ensure alignment and address issues promptly.

Quality & control

Define your quality standards and establish a clear QA process. Outline testing procedures, bug reporting protocols, and revision cycles. Clearly define ownership of intellectual property rights (code, designs, assets) in the contract.

Additional considerations

Choose a partner with robust security measures and data protection practices. Understand how they handle sensitive information and ensure compliance with relevant regulations. Consider your project's growth potential and choose a partner to scale their resources up or down as needed.

Define post-launch support and maintenance agreements. Clarify response times for bug fixes, updates, and ongoing technical assistance.

Bonus tip: Conduct a trial project with your potential outsourcing partner before committing to a larger project. This helps assess their skills, communication style, and working methods before you invest heavily.

If you’re in the middle of a website redesign project, check out our plan, and grab a free template.

Most common problems with outsourcing front-end web development

Selecting a reliable and trustworthy partner with the necessary skills and experience is critical for successful outsourcing. But there are more challenges to consider. Thorough research, clear communication, and well-defined agreements can significantly mitigate potential issues and enhance your outsourcing experience. 

Communication and collaboration

Miscommunication can often arise because of differences in language, time zones, and cultural nuances. This can lead to misunderstandings, delays, and missed expectations. Maintaining close collaboration and providing immediate feedback can sometimes be difficult when the team is dispersed. Coordinating schedules and meetings effectively across different time zones can be demanding.

The best way to approach this is frequent communication and established workflows.

Quality control and deliverables

Making sure the outsourced work aligns with your quality expectations and technical specifications can be challenging without direct oversight.

It’s necessary to have seamless integration of the outsourced front end with your existing backend systems, so pay attention to how your partners plan to integrate. 

Inconsistent quality can call for rework and revisions, leading to unexpected costs and project delays. Opting for a subscription-based model like Growmodo, with unlimited revisions, can help you save your budget significantly. 

Intellectual property and security

Protecting sensitive information and intellectual property when sharing it with a third-party vendor requires robust security measures and clear contractual agreements. Clearly defining ownership rights for developed code, designs, and assets in the contract is important to avoid future disputes.

What to consider in a front-end web development provider

Outsourcing front-end web development can be a strategic decision for businesses of all sizes, offering a variety of potential benefits. Here are seven compelling reasons to weigh:

1. Cost-effectiveness

  • Reduce labor costs: By leveraging lower development rates in specific regions or hiring freelance developers, you can significantly lower your overall budget than building an in-house team.
  • Eliminate infrastructure expenses: No need to invest in hardware, software, and office space for in-house developers, reducing upfront and ongoing overhead costs.
  • Pay only for what you need: Scale your development resources up or down depending on your project's demands, avoiding fixed salary expenses for unused capacity.

2. Access to specialized skills and expertise

  • Tap into a global talent pool: Find developers with unique skills and experience that might be scarce or expensive to hire locally.
  • Benefit from niche expertise: Gain access to developers specializing in specific frameworks, libraries, or UI/UX design trends, boosting the project's quality and potential.
  • Stay ahead of the curve: Outsourcing firms often invest heavily in training, keeping their developers up-to-date with the latest technologies and best practices.

3. Focus on your core business

  • Free up internal resources: Devote your in-house team to core competencies like marketing, sales, or product development, maximizing their impact.
  • Reduce the burden of hiring and managing developers: Avoid the time-consuming recruitment, onboarding, and performance management process.
  • Improve overall efficiency: Streamline your business operations by focusing on your strengths and delegating development tasks to specialists.

4. Increased flexibility and scalability

  • Quickly adapt to changing needs: Easily scale your development team up or down as your project evolves, readily accommodating fluctuations in workload.
  • Access diverse team structures: Choose from dedicated teams, project-based collaborations, or extended teams to suit your specific requirements.
  • Reduce time-to-market: Expedite project completion by utilizing pre-existing resources and efficient workflows, potentially launching your product or service faster.

5. Enhanced quality and innovation

  • Benefit from fresh perspectives: Gain exposure to new ideas and approaches from developers with diverse backgrounds and experiences.
  • Leverage industry best practices: Outsourcing partners stay updated on the latest development methodologies and quality assurance processes.
  • Achieve higher quality standards: Stringent quality control measures implemented by reputable outsourcing firms can help ensure exceptional results.

6. Reduced development time and risk

  • Benefit from established workflows: Reputable outsourcing partners have proven processes, potentially accelerating development and reducing risks.
  • Minimize time zone challenges: Choose partners in convenient time zones to facilitate real-time communication and minimize coordination efforts.
  • Mitigate project risks: Share some of the project's inherent risks with the outsourcing partner, potentially decreasing your exposure to unforeseen issues.

7. Improved security and data protection

  • Comply with regulations: Choose partners compliant with relevant data privacy regulations like GDPR and CCPA, ensuring adherence to security standards.
  • Benefit from robust security measures: Reputable outsourcing firms invest in top-notch security infrastructure and protocols to protect your data.
  • Minimize liability: By partnering with a professional company, you share some of the responsibility for data security and reduce potential liabilities.

Outsourcing is not a one-size-fits-all solution. Carefully evaluate your needs, resources, and risk tolerance before deciding. By partnering with a reliable and trustworthy outsourcing firm, you can effectively leverage these benefits to achieve your web development goals.

How to outsource front-end web development 

  1. Define project scope and goals
  2. Evaluate internal resources
  3. Explore outsourcing options
  4. Shortlist potential partners
  5. Evaluate and select your partner
  6. Negotiate and sign a contract
  7. Establish effective communication and collaboration
  8. Manage the project and ensure quality
  9. Launch and ask for ongoing support

Outsourcing your front-end development can be a strategic decision for a business, offering access to specialized skills, cost-effectiveness, and scalability. However, navigating the process effectively requires careful planning and execution.

1. Define project scope and goals

Clearly outline the website's desired functionalities, target audience, and user experience, it’s important to know what you need before you start outsourcing. Create user stories and wireframes to visually represent the project. Establish success metrics like conversion rates or user engagement so you know how to measure impact.

2. Evaluate internal resources

Before looking into outsourcing assess your existing team's skills and capacity to handle front-end development, maybe you can use some of your existing staff. Determine if outsourcing specific tasks or the entire project aligns with your resource availability. Consider the time and effort required for managing an outsourced team.

3. Explore outsourcing options

Be sure to explore all your options. Here are the differences between them:

With traditional outsourcing you can partner with individual developers or agencies for custom projects.

If you have ongoing projects, consider subscription-based services. Platforms like Growmodo offer curated talent and pre-built templates for faster turnaround.

Or you can use freelance marketplaces to find individual developers on platforms like Upwork or Fiverr. This will require more vetting and considerable project management skills.

4. Shortlist potential partners

Research individual developers, agencies, or subscription platforms based on your needs. Check portfolios, reviews, and case studies to evaluate their expertise and experience.

Request quotes and proposals outlining costs, timelines, and deliverables.

5. Evaluate and select your partner

You need to assess the technical skills, communication abilities, and cultural alignment of your prospective partners. Compare pricing models, payment terms, and service guarantees. Conduct reference checks and due diligence.

If you’re considering subscription services, you should also evaluate template suitability and customization options.

6. Negotiate and sign a contract

Once you find the partner that best suits your needs. You need to define your project scope, deliverables, timeline, costs, and payment schedule.

Be sure to also specify intellectual property rights, communication protocols, and dispute resolution procedures. Make sure you also include data security and confidentiality clauses.

7. Establish effective communication and collaboration

To make sure everything runs smoothly, set up regular meetings and communication channels with your partner. Provide clear requirements, documentation, and feedback throughout the project.

Use project management tools for streamlined communication and task tracking.

8. Manage the project and ensure quality

If you’re using freelancers you will need to track progress, address issues promptly, and adapt to changes if needed. Also, implement clear testing procedures and acceptance criteria.

For subscription services, you can leverage their built-in quality assurance processes. With Growmodo you have a dedicated project manager that does all this for you. 

9. Launch and ask for ongoing support

When the project is finished, work with your partner for a smooth website launch and address any initial bugs.

To make sure your site continues to operate flawlessly, discuss ongoing support options for maintenance, updates, or future enhancements.

Growmodo offers website management services to make sure your site is always up to date.

What to consider in a front-end web development provider

Choosing the right front-end development provider requires careful consideration, as it impacts the functionality, aesthetics, and overall success of your website or application. Here are key factors to weigh:

Expertise and Experience

  • Technical skills: Ensure they have proficiency in relevant technologies like HTML, CSS, JavaScript, and modern frameworks like React, Angular, or Vue.js. Look for experience with projects similar to yours in terms of industry, complexity, and technology stack.
  • Industry knowledge: If your project caters to a specific industry, having a provider with domain-specific expertise can be invaluable.
  • Portfolio and case studies: Review their past work to assess their quality, design style, and ability to achieve your desired outcomes.

Communication and Collaboration

  • Communication style: Opt for a provider prioritizing clear, concise, and responsive communication. Evaluate their understanding of your needs and their ability to articulate technical concepts.
  • Cultural fit: Consider the time zone differences and work style compatibility. Choose a provider with similar communication preferences and responsiveness expectations.
  • Project management: Assess their project management methodology and tools. Ensure they use a system that allows for transparent communication, progress tracking, and efficient collaboration. At Growmodo we provide a dedicated project manager for all your ongoing development projects.

Quality and Reliability

  • Quality assurance process: Inquire about their testing procedures and methodologies to ensure they deliver a high-quality product that meets your standards.
  • Security measures: Understand their data security policies and compliance with relevant regulations to protect your sensitive information.
  • Track record and reputation: Research their online reviews, ratings, and client testimonials to gauge their reliability and customer satisfaction.

Cost and Service Structure

  • Pricing model: Compare hourly rates, fixed-cost projects, or retainer models to find one that aligns with your budget and project scope.
  • Additional services: Consider if they offer other services like content creation, and marketing integration, or ongoing maintenance, which can streamline your workflow.
  • Transparency and flexibility: Ensure they provide clear cost breakdowns and are open to discussing alternative solutions or adjustments based on your budget and evolving needs.

Choosing the Right Solution

Traditional Outsourcing

Pros: High degree of customization, and control over the development process.

Cons: Time-intensive partner selection, higher costs, requires project management expertise.

Subscription-Based Services

Growmodo: Consider the potential advantages of subscription-based services for ongoing projects. 

Pros: Faster turnaround, pre-built templates, streamlined management, cost-effective.

Cons: Less customization, limited technology choices, potential vendor lock-in.

Freelance Marketplaces

Pros: Flexible engagement options, potentially lower costs.

Cons: Requires extensive vetting, variable developer quality, and less project oversight.

Additional Considerations

Intellectual property (IP) ownership: Clearly define who owns the developed code, designs, and assets to avoid future disputes.

Scalability and growth: Choose a provider who can adapt to your future needs as your website or application grows.

References and client testimonials: Request references from previous clients to gain insights into their experience working with the provider.

By evaluating these factors and tailoring them to your project requirements, you can make an informed decision and choose the front-end development provider best suited to bring your vision to life. Remember, the ideal partner should be both technically skilled and a seamless collaborator, driving your project toward success.

How much does it cost to outsource front-end web development?

The cost of outsourcing front-end web development can vary widely depending on several factors:

Project complexity

  • Simple websites: Basic landing pages or brochure websites with limited functionality might cost $500-$5,000.
  • Medium-complexity websites: E-commerce stores, content management systems (CMS) websites, or custom designs typically range from $5,000-$20,000.
  • Highly complex projects: Web applications with extensive features, custom animations, or integrations can cost $20,000+.

Location of the development team

  • Western Europe and North America: Hourly rates range from $50-$200+ per hour.
  • Eastern Europe and South America: Rates are generally lower, starting from $20-$50+ per hour.
  • Southeast Asia and India: Developers can charge as low as $10-$30+ per hour.

Provider type

  • Freelance developers: More affordable but may lack experience or project management skills.
  • Agencies: Offer dedicated teams and expertise but can be more expensive.
  • Subscription-based services: Growmodo can handle all your development projects for a fixed monthly fee of $1795/month. You have an option to scale up or go back down to easily adjust your subscription to your current project needs.

Other factors

  • Technology stack: Using more complex frameworks or libraries can increase costs.
  • Timeline and deadlines: Rush projects often require higher rates.
  • Ongoing maintenance and support: This may add additional costs.

Here's a rough estimate based on your project's complexity:

  • Simple website: $5,000-$10,000
  • Medium-complexity website: $10,000-$20,000
  • Highly complex project: $20,000+

*These are just estimates. It's crucial to get quotes from different providers and carefully assess their capabilities and experience before making a decision.

Additional tips:

Focus on the value, not just the cost. Choose a provider with the right skills and experience to deliver a high-quality product. Be clear about your project requirements and get detailed proposals before committing. Consider conducting a pilot project with your chosen provider to assess their suitability before investing in a larger project.

Why using Growmodo makes web maintenance easier

Growmodo is a design and development subscription-based platform that offers unlimited design and development requests, a dedicated project manager, and a team of experienced professionals. Ideal for businesses with frequent design and development needs who seek a seamless and cost-effective solution.

We have experts in WordPress, Shopify, and Webflow that can build and customize your high-performing websites. We can also create a seamless e-commerce setup for your online store.

You can leave your website management to us. Our team will make sure your website runs smoothly and securely 24/7 with security updates, performance optimization, and content management.

If you need help with SEO, here’s what we can do: We will optimize your website's visibility by adding or updating title tags and meta descriptions. Improve search engine rankings by adding or updating image alt tags. Enhance website performance, search visibility, and user accessibility by resolving technical SEO issues.

Outsource your front-end web development with Growmodo 

Here’s why you should consider Growmodo:

  • Cost-effectiveness: You can access a wide pool of talent for a flat monthly fee, freeing up resources for other areas.
  • Specialized expertise: Tap into the skills and experience of our carefully vetted experts and dedicated developers. 
  • Focus on core business: Devote your team to core competencies while our experts handle web development.
  • Scalability and flexibility: Easily adapt our development resources to your project needs and market shifts.

Start scaling your business today. Book a call with Growmodo and unlock your growth potential.